| 市场营销理念在大学生入学教育中的创新应用 |
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| 引用本文： | 姚嘉枚.市场营销理念在大学生入学教育中的创新应用[J].西南民族学院学报(自然科学版),2010(Z1):97-102. |
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| 作者姓名： | 姚嘉枚 |
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| 作者单位： | 西南石油大学; |
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| 摘 要： | 本文针对目前大学生入学教育所存在的一系列普遍而突出的问题,从现代市场营销的指导思想、核心内容和系统协调性三个方面来探寻改革大学生入学教育模式的新思路,以期达到提高入学教育的适应性,真正实现入学教育在塑造大学生人格修养方面的价值功能.
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| 关 键 词： | 大学生 入学教育 市场营销 教学改革 |
Innovative application of marketing ideas in the college orientation programs |
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| YAO Jia-mei.Innovative application of marketing ideas in the college orientation programs[J].Journal of Southwest Nationalities College(Natural Science Edition),2010(Z1):97-102. |
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| Authors: | YAO Jia-mei |
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| Institution: | YAO Jia-mei(Southwest Petroleum University,Chengdu 610500,P.R.C.) |
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| Abstract: | Aiming at a series of general and prominent issues existing in current college orientation programs,the paper explores new ideas of reforming the college orientation programs in guiding ideology,core contents and system coordination of modern marketing,in hope of improving adaptability of the college orientation programs and truly achieving the value and function of the college orientation programsin shaping college students`personal cultivation. |
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| Keywords: | undergraduate orientation program marketing educational reform |
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