| 资本主义市场经济语境下商业广告的语言特征 |
| |
| 引用本文： | 王华伟.资本主义市场经济语境下商业广告的语言特征[J].晋中学院学报,2010,27(2):108-110. |
| |
| 作者姓名： | 王华伟 |
| |
| 作者单位： | 太原理工大学轻纺工程与美术学院基础部,山西,晋中,030600 |
| |
| 摘 要： | 资本主义生产是发达的商品生产,一切产品最终都以商品的形式出现,商业广告也成了商品的一部分。作为整个语言系统的一大类别,西方广告语言的文化语境必然是资本主义商品经济。这一文化语境在很大程度上决定了许多西方商业广告是一种情感欺骗。
|
| 关 键 词： | 文化语境 资本主义市场经济 商业广告 |
Linguistic Features of English Commercial Advertising under Capitalist Market-oriented Economy |
| |
| WANG Hua-wei.Linguistic Features of English Commercial Advertising under Capitalist Market-oriented Economy[J].Journal of Jinzhong University,2010,27(2):108-110. |
| |
| Authors: | WANG Hua-wei |
| |
| Institution: | General Studies Teaching & Research Division;College of Light Textile Engineering & Arts;Taiyuan University of Technology;Jinzhong 030600;China |
| |
| Abstract: | Capitalist production is well-developed commodity production.All products are in the form of commodity finally,including commercial advertising.As one category of the whole language system,the context of culture in the western advertising language is sure to be capitalist commodity economy.To a great extent,this context decides that many western commercial advertisements are kinds of emotional duplicity. |
| |
| Keywords: | context of culture capitalist market-oriented economy commercial advertising |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
