城步南山旅游可持续开发战略研究

南山旅游资源比较丰富，特色突出，然而其旅游开发现状不容乐观。作者在分析南山旅游资源特征及其现状的基础上，对南山旅游可持续开发战略进行了深入研究，提出了以下九项建议：（1）实行政府主导，企业化经营；（2）以改善交通为核心，抓好基础设施建设；（3）深入发掘南山文化内涵，提高景区生命力；（4）以生态旅游为基础，开发系列旅游产品；（5）加强宣传促销和事件营销，以旅游形象拉动旅游大发展；（6）提高旅游科技含量，加强旅游从业人员培训；（7）开发具有土特产优势的旅游商品；（8）调动社区参与的积极性；（9）与邻近旅游区加强合作，实行整体营销。

Study On The Strategy Of Tourism Sustainable Development In Nan Mountain,Chengbu

Nan Mountain is rich in tourism resources,which feature upland prairie.Based on the study of its characteristics and actualities of tourism development,in this paper was put formard exploring the strategy of Nan Mountain's tourism sustainable development,which is as follows:(1)the government to guide the tourism development and an excellent enterprise to manage the scenic spot;(2) to quicken the construction of fundamental facilities,especially of traffic;(3) to dig deeply tourism culture from its background for more attraction;(4) to develop various tourism products based on ecotourism;(5) to strengthen propaganda and event marketing so as to establish a special tourism image;(6) to quicken the step of training tourism human resources;(7) to poduce actively local tourism commodities;(8) to give more chance for local residents to participate in tourism development;(9) to cooperate with near tourism areas in marketing and so on.