| 家庭消费行为与学龄前儿童用品设计 |
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| 引用本文： | 杨寅,聂桂平,杨琦.家庭消费行为与学龄前儿童用品设计[J].东华大学学报(自然科学版),2010,36(4). |
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| 作者姓名： | 杨寅 聂桂平 杨琦 |
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| 作者单位： | 华东理工大学艺术设计与传媒学院,上海,200237 |
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| 摘 要： | 家庭是儿童的基本生活场所,也是儿童接受消费教育的第一课堂,家庭对儿童的消费行为的形成具有直接和长远的影响.以学龄前儿童为研究对象,将家庭关于儿童消费的动机归纳为5方面,并明确了家庭消费对儿童消费的主导作用,然后针对家庭消费特点提出了关于儿童用品设计的注意事项,并对儿童用品设计市场的未来进行预测.可为儿童产品的市场销售和新产品的设计开发提供一个向导.
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| 关 键 词： | 家庭消费行为 儿童消费 儿童用品设计 |
Household Consumption Behavior and Design of Pre-School Product |
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| YANG Yin,NIE Gui-ping,YANG Qi.Household Consumption Behavior and Design of Pre-School Product[J].Journal of Donghua University,2010,36(4). |
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| Authors: | YANG Yin NIE Gui-ping YANG Qi |
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| Institution: | YANG Yin,NIE Gui-ping,YANG Qi(School of Art Design and Media,East China University of Science and Technology,Shanghai 200237,China) |
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| Abstract: | The family is not only the children's basic place to live,but also the first classroom which children receive consumption education,the family has a direct and long-term effect on the formation of children's consumption behavior.Aimed at pre-school children,the family consumption motivation about the child is summarized in five points,and the dominant role of household consumption is pointed out.The key points about the way to design the children's products are indicated based on the characteristic of house... |
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| Keywords: | household consumption behavior children consumption design for child s product |
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