| 科技期刊的经营策略 |
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| 引用本文： | 宫月华. 科技期刊的经营策略[J]. 科技情报开发与经济, 2007, 17(31): 161-162 |
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| 作者姓名： | 宫月华 |
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| 作者单位： | 煤炭科学研究总院经济与信息研究所,北京,100013 |
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| 摘 要： | 以《洁净煤技术》为案例,探讨了科技期刊的经营策略,提出了树立品牌意识、准确市场定位、以期刊为主实行多元化经营的办刊策略。
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| 关 键 词： | 科技期刊 经营策略 市场定位 |
| 文章编号： | 1005-6033（2007）31-0161-02 |
| 收稿时间： | 2007-08-20 |
| 修稿时间： | 2007-08-20 |
Discussion on the Operational Strategies of Sci-tech Periodicals |
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| GONG Yue-hua. Discussion on the Operational Strategies of Sci-tech Periodicals[J]. Sci-Tech Information Development & Economy, 2007, 17(31): 161-162 |
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| Authors: | GONG Yue-hua |
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| Affiliation: | GONG Yue-hua |
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| Abstract: | Taking the Clean Coal Technology as the case, this paper probes into the operational strategies of sci-tech periodicals, and advances the periodical-running strategies such as establishing the brand consciousness, making the accurate market positioning, and implementing the diversified operation with the periodical as the leading factor. |
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| Keywords: | sci-tech periodical operational strategy market positioning |
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