| 需求和成本同时扰动下双渠道供应链定价与生产决策 |
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| 引用本文： | 黄松 杨赵 杨裙. 需求和成本同时扰动下双渠道供应链定价与生产决策[J]. 系统工程理论与实践, 2014, 34(5): 1219-1229. DOI: 10.12011/1000-6788(2014)5-1219 |
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| 作者姓名： | 黄松 杨赵 杨裙 |
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| 作者单位： | 1. 华南农业大学 经济管理学院, 广州 510642;2. 华中科技大学 管理学院, 武汉 430074 |
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| 基金项目： | 国家自然科学基金(71301055,71172093);教育部人文社会科学研究基金(13YJC630054) |
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| 摘 要： | 研究由单一制造商和单一零售商组成的双渠道供应链在发生扰动时的定价与生产决策问题. 假定每种渠道的需求都是关于零售价格和直销价格的线性函数，分别分析了需求和生产成本同时扰动对集中式和分散式双渠道供应链的定价与生产决策的影响. 通过求解优化问题的Kuhn-Tucker条件，得到了需求扰动和生产成本扰动在不同范围内取值时双渠道供应链的最优定价与生产决策. 研究表明，需求扰动效应和生产成本扰动效应的交互作用使得初始的生产计划具有一定的稳健性.
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| 关 键 词： | 供应链管理 扰动管理 双渠道 需求扰动 成本扰动 |
| 收稿时间： | 2012-06-07 |
Pricing and production decisions in dual-channel supply chains with demand and production cost disruptions |
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| HUANG Song,YANG Chao,YANG Jun. Pricing and production decisions in dual-channel supply chains with demand and production cost disruptions[J]. Systems Engineering —Theory & Practice, 2014, 34(5): 1219-1229. DOI: 10.12011/1000-6788(2014)5-1219 |
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| Authors: | HUANG Song YANG Chao YANG Jun |
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| Affiliation: | 1. College of Economics and Management, South China Agricultural University, Guangzhou 510642, China;2. School of Management, Huazhong University of Science and Technology, Wuhan 430074, China |
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| Abstract: | This paper studied the pricing and production decision problem in a one-manufacturer-one-retailer dual-channel supply chain under demand and production cost disruptions. It was assumed that the demand in each channel is linear in retail price and direct sale price. The impact of demand and production cost disruptions on the centralized and decentralized dual-channel supply chain's optimal pricing and production decisions was analyzed, respectively. By solving the Kuhn-Tucker conditions of the optimization problem, the dual-channel supply chain's optimal pricing and production decisions were obtained under different demand and production cost disruptions scenarios. It is found that the effects of demand and production cost disruptions interact with each other while the original production plan does not change. |
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| Keywords: | supply chain management disruption management dual-channel demand disruption production cost disruption |
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