| 图析宁波电视收视格局 |
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| 引用本文： | 黄永前.图析宁波电视收视格局[J].浙江万里学院学报,2004,17(4):29-33. |
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| 作者姓名： | 黄永前 |
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| 作者单位： | 浙江万里学院,宁波,315100 |
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| 摘 要： | 文章对宁波的电视收视总体格局、晚间时段各电视频道的竞争态势,以及电视剧在宁波的收视情况作了由总及分的探讨和分析,将数据做成图表的形式形象、科学地解构了宁波电视的收视格局,对了解宁波电视收视情况和促进各台竞争提供了实际的参考价值.
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| 关 键 词： | 宁波电视收视格局 市场份额 收视率 时段 电视剧 |
| 文章编号： | 1671-2250(2004)04-0029-05 |
| 修稿时间： | 2004年6月11日 |
Diagrammatic Analysis on the TV Audience Pattern in Ningbo |
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| HUANG Yong-qian.Diagrammatic Analysis on the TV Audience Pattern in Ningbo[J].Journal of Zhejiang Wanli University,2004,17(4):29-33. |
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| Authors: | HUANG Yong-qian |
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| Abstract: | This article makes a detailed analysis on the TV audience pattern and the competitive situation of the TV channels in the evening and the watching of TV series in Ningbo. All the data are made into diagrams in order to interpret the TV audience pattern of Ningbo in a vivid and scientific way, which provides a practical referential value for TV stations to have a better understanding on the situation and thus to promote the competition among TV stations. |
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| Keywords: | the TV audience pattern in Ningbo marketing shares TV watching rate period of time teleplay |
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