| 当前我国旅行社之间“搭便车”现象及对策 |
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| 引用本文： | 李国兵,;田亚平.当前我国旅行社之间“搭便车”现象及对策[J].衡阳师专学报,2008(1):47-49. |
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| 作者姓名： | 李国兵 ;田亚平 |
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| 作者单位： | [1]湖南师范大学旅游学院,湖南长沙410081; [2]衡阳师范学院资源环境与旅游管理系,湖南衡阳421001 |
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| 摘 要： | 旅行社搭便车现象近年在社会各领域表现尤为突出。国内当前反旅行社搭便车现象的齐云山、神农架和峨嵋山模式都是从形成旅行社横向外部一体化、景区的销售垄断优势展开的。而对旅行社反搭便车现象寻求解决方案,可从完善市场体制、加深旅行社横向一体化、建立合理奖惩制度及扩大品牌效应等方面下功夫。
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| 关 键 词： | 旅行社 搭便车 对策 |
The Analysis and Suggestions for ＂Free-riding＂ of Travel Agencies |
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| Institution: | LI Guo-bing , TIAN Ya-ping (1. Travel College of Hunan Normal University, Changsha Hunan, 410081;2. Department of Resource Environment and Travel Management, Hengyang Normal University, Hengyang, 421001) |
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| Abstract: | The phenomenon ＂Freeriding＂ in travel agencies appears frequently in recent years. The models of Qiyun Mountain, Shennongjia and E-mei Mountain adopt some measures to prevent that. In order to seek more ways to solve the problem, we need to pertect the marketing system, strengthen the unity of travel agencies, set up scientific policies of rewarding and punshment and broaden the trademark effect. |
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| Keywords: | travel agency ＂free-riding＂ suggestion |
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