| 基于SWOT分析的高校体育产业发展体制研究(英文) |
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| 引用本文： | 饶平,马勇.基于SWOT分析的高校体育产业发展体制研究(英文)[J].衡阳师专学报,2008(6). |
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| 作者姓名： | 饶平 马勇 |
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| 作者单位： | 衡阳师范学院体育系 |
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| 基金项目： | Supported by Education Depart ment of Hunan Province(04C153) |
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| 摘 要： | 采用系统分析的方法,借助体育管理学的相关原理,以SWOT分析方法为媒介对高校体育产业的内部因素,包括优势因素、弱势因素、机遇因素和威胁因素进行系统分析;分析中发现高校体育产业发展体制的混乱是制约其发展的关键因素,继而建立了适合我国实际情况的高校体育产业发展体制模式。期望在体育产业蓬勃发展的大好背景下,为高校体育产业的发展提供参考依据。
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| 关 键 词： | SWOT 体育产业 高校体育产业 |
The System Study of College Sports Industry Based on SWOT Analysis |
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| RAO Ping; MA Yong.The System Study of College Sports Industry Based on SWOT Analysis[J].Journal of Hengyang Normal University,2008(6). |
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| Authors: | RAO Ping; MA Yong |
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| Institution: | RAO Ping; MA Yong(P.E.Dep.of Hengyang Normal University; Hengyang Hunan 421008; China); |
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| Abstract: | By the method of systems analysis and related theory of sports management.The paper analyzes the interior factors of college sports industry based on the method of SWOT analysis.It includes:Srtengths,Weakness,Opportunities and Threats.The analysis shows the muddled system of college sports industry is the key factor which restricts its development.At last,the paper sets a college sports development system model based on our pracical condition. |
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| Keywords: | college sports industry the system study SWOT analysis |
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