| 民族村寨旅游市场吸引力评价体系构建及实证检验 |
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| 引用本文： | 罗敏. 民族村寨旅游市场吸引力评价体系构建及实证检验[J]. 中央民族大学学报(自然科学版), 2014, 0(2): 30-34 |
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| 作者姓名： | 罗敏 |
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| 作者单位： | 桂林航天工业学院人文社会科学系,广西桂林541004 |
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| 基金项目： | 广西高等学校立项科研项目（No.201204LX517） |
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| 摘 要： | 随着民族村寨旅游的纵深发展,市场竞争日趋激烈,如何营造市场吸引力成为其当前面临的主要问题之一.从旅游者和民族村寨旅游本身两个角度,来构建市场吸引力评价指标体系;同时考虑到市场环境变化以及旅游者个性需求的不确定性等因素,采用了多级动态模糊综合评价方法;并且以此进行实证检验,为民族村寨旅游发展提供决策参考.
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| 关 键 词： | 民族村寨旅游 市场吸引力 多级动态模糊综合评价 |
Building and Empirical Test of Ethnic Village Tourism Market Attractiveness Evaluation System |
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| LUO Min. Building and Empirical Test of Ethnic Village Tourism Market Attractiveness Evaluation System[J]. Journal of The Central University for Nationalities(Natural Sciences Edition), 2014, 0(2): 30-34 |
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| Authors: | LUO Min |
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| Affiliation: | LUO Min ( College of culture science, Guilin university of Aerospace technology, Guilin Guangxi 541004, China ) |
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| Abstract: | With the further development of tourism in ethnic villages, market competition becomes more and more fiercely. How to create an attractive market is the major facing problem. It is necessary to build a market attractiveness evaluation system. This evaluation system has taken some uncertainty factors into account such as market environment changing and tourists＇ individual needs etc. Thus a multistage dynamic fuzzy comprehensive evaluation method should be adopted. The empirical test has also proved its validity. Therefore it may provide a reference for the ethnic village tourism development. |
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| Keywords: | ethnic village tourism market attractions multi-stage dynamic fuzzy evaluation |
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