| 营销：我国教育机构的必然选择 |
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| 引用本文： | 黄志坚.营销：我国教育机构的必然选择[J].南昌职业技术师范学院学报,2008(3):53-55. |
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| 作者姓名： | 黄志坚 |
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| 作者单位： | 珠海城市职业技术学院,广东,珠海,519000 |
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| 摘 要： | 在我国教育改革与发展取得巨大成就的今天，教育机构必须重视对市场营销的研究。为此，作者从我国教育政策导向、教育服务的产品属性、教育资源配置的不均衡性、教育结构的调整以及人口结构的变化五个方面进行了论述，说明了教育机构重视营销是一项前瞻性的工作。
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| 关 键 词： | 教育机构 市场营销 教育导向 教育服务 教育结构 人口结构 |
Marketing:China's Inevitable Choice of Educational Institutions |
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| Huang Zhijian.Marketing:China's Inevitable Choice of Educational Institutions[J].Journal of Nanchang Vocational & Technical Techers' College,2008(3):53-55. |
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| Authors: | Huang Zhijian |
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| Institution: | Huang Zhijian (Zhuhai Vocational and Technical College, Guangdong 519000, P.R. China) |
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| Abstract: | China has achieved greatly in today＇s educational reform and development. Educational institutions must attach importance to marketing research. Therefor, the author expounds the five aspects of China＇s education policy guidance, product attributes of education services, the imballance of resources allocation, education restructure and population changes. It shows that it is a forward-looking job for educational institutions to value marketing. |
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| Keywords: | educational institutions marketing education orientation education services education structure population structure |
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