基于TOPSIS法的渝东南民族地区旅游发展潜力评价研究

旅游发展潜力是旅游产业在自身发展过程中体现出的发展壮大能力以及未来的后续能力,准确分析和评价区域旅游发展潜力,有助于寻找未来的成长空间和发展前景.对渝东南民族地区旅游发展潜力的科学评价,有助于将潜力优势转化为竞争优势,促进渝东南民族地区旅游产业协调和持续发展.文章从旅游产业基础、旅游资源潜力、旅游市场潜力和旅游保障潜力4个方面构建出了旅游发展潜力评价体系,并运用TOPSIS方法对渝东南民族地区6个区县的旅游发展潜力进行定量评价.研究结果表明:渝东南民族地区旅游发展潜力区域差异显著;对渝东南民族地区旅游发展潜力影响最大的是旅游资源,其次是旅游保障能力;从渝东南民族地区综合旅游发展潜力来看,武隆区、石柱县属于旅游发展潜力强的地区,黔江区、酉阳县属于旅游发展潜力较弱的地区,秀山县、彭水县属于旅游发展潜力弱的地区.未来应通过加强区域合作,缩小区域差距,活化民族文化资源,改善旅游发展环境,加大旅游营销力度,做大做强渝东南民族地区旅游产业.

On Evaluation of Tourism Development Potential of the Minority Areas of Southeast Chongqing Based on TOPSIS Method

Tourism development potential is an ability of growing and thriving that reflects in the process of tourism industry development and in the future. Accurate analysis and evaluation of tourism development potential of the region can help to seek for tourism developing space and prospect. Scientific evaluation of tourism development potential of the minority areas of Southeast Chongqing will be helpful to transform the potential advantage into the competitive and promote the continuous and harmonious development of tourism industrial. The paper builds up the evaluation system of tourism development potential from four aspects:tourism industrial foundation, tourism resources potential, tourism market potential and tourism guarantee potential. Tourism development potential of the minority areas of southeast Chongqing are quantitatively evaluated by using TOPSIS method. The results show that the general level of tourism development potential of the minority areas of Southeast Chongqing is low, and there is a significant degree of regional differences; tourism resource is the most significant factor of tourism development potential, and the follow is tourism guarantee abilities. Judging from the level of tourism development potential, Wulong and Shizhu are the higher tourism development potential areas, and then Qianjiang and Youyang, the lowest are Xiushan and Pengshui. In the future, the region should make the tourism industry bigger and stronger by enhancing regional cooperation, narrowing regional gap, activating the national culture resources, improving tourism development environment and increasing tourism marketing efforts.