| 关于商业银行大客户管理关系营销的几点思考 |
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| 引用本文： | 张立.关于商业银行大客户管理关系营销的几点思考[J].太原科技,2007,161(6):43-44. |
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| 作者姓名： | 张立 |
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| 作者单位： | 山西大学工程学院,山西,太原,030013 |
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| 摘 要： | 从商业银行所关注的大客户关系管理入手，分析了现代商业银行大客户关系营销战略的内涵，并提出几点建议。
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| 关 键 词： | 商业银行 大客户 关系营销 |
| 文章编号： | 1006-4877（2007）06-0043-02 |
| 收稿时间： | 2007-05-10 |
| 修稿时间： | 2007-05-102007-05-16 |
Some Thinking of Relationship Marketing Management about the Key Account of Commercial Bank |
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| Zhang Li.Some Thinking of Relationship Marketing Management about the Key Account of Commercial Bank[J].Taiyuan Science and Technology,2007,161(6):43-44. |
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| Authors: | Zhang Li |
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| Abstract: | Proceeding with the relationship marketing Management about the key customer of commercial bank,the author analysed the intension of strategy of the key account relationship marketing in modem commercial bank. Some thinking and suggestion have been put forward . |
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| Keywords: | Commercial bank Key account Relationship marketing |
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