服务型制造企业竞争力提升对策建议

 随着全球经济结构的改变和中国经济进入新常态，若完全依赖传统的生产型制造模式，则制造企业很难继续保持竞争力。实践中发现，依托主业向产业链中的服务环节延伸能够为制造企业带来新的竞争力优势，因此服务型制造应运而生。依据企业竞争力评价理论，以中国A股33家典型服务型制造企业作为样本进行了实证分析。实证结果表明，当前阶段服务要素对企业竞争力的影响至关重要，从拓宽服务项目种类和培养系统性服务能力横纵两个方向提升企业综合服务能力，是服务型制造未来发展的重点方向。同时，改善和挖掘传统竞争要素指标的潜力，是提升服务型制造企业竞争力的另外一条路径。

Suggestions for improving the competitiveness of service-oriented manufacturing enterprises

As the structure of global economy changes and China's economy enters a new normal, it is difficult for manufacturing companies to entirely rely on traditional production-oriented manufacturing mode to remain competitive. It is found in practice that extension of the service link from main industry to industrial chain can bring new competitive advantage to the manufacturing enterprise, therefore, service-oriented manufacturing comes into being. According to the evaluation theory of enterprise competitiveness, this paper takes 33 typical service manufacturing enterprises in A-share as samples for empirical analysis. The results show that the impact of service elements on enterprise competitiveness is very important in the current stage and that the key direction for future development of service-oriented manufacturing is to improve the comprehensive service capability of enterprise in terms of broadening types of service projects and cultivating systematic service capability. At the same time, improving and excavating the potential of traditional competitive element indicators is another way to enhance the competitiveness of service-oriented manufacturing enterprises.