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浅谈顾客让渡价值与顾客满意的关系
引用本文:白瑜.浅谈顾客让渡价值与顾客满意的关系[J].科学之友,2008(7):81-82.
作者姓名:白瑜
作者单位:晋中学院经济管理学院,山西晋中030600
摘    要:文章在深入分析顾客满意和顾客让渡价值含义的基础上,指出了二者之间的关系,二者在概念上具有对等性,并且顾客让渡价值的提出符合整体产品概念的思想,为提高顾客满意度指出了方向。

关 键 词:顾客满意  顾客让渡价值

On the Customer Delivered Value and Customer Satisfaction with the Relationship
Bai Yu.On the Customer Delivered Value and Customer Satisfaction with the Relationship[J].Friend of Science Amateurs,2008(7):81-82.
Authors:Bai Yu
Abstract:This paper analysis of customer satisfaction and customer delivered value on the basis of meaning, point of the relationship between them, both in the concept of reciprocity, and customer delivered value to the products in line with the overall concept of thinking, In order to enhance customer satisfaction that the direction.
Keywords:customer Satisfaction  customer delivered value
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