| 论我国都市类报纸同质化下的异质竞争 |
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| 引用本文： | 姚媛媛,徐冠华,司淼.论我国都市类报纸同质化下的异质竞争[J].科学之友,2008(8):149-150. |
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| 作者姓名： | 姚媛媛 徐冠华 司淼 |
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| 作者单位： | 山西大学,山西太原030006 |
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| 摘 要： | 文章描述了我国都市类报纸发展进入同质化阶段，如何在广大形似身影之中突出重围成为每家都市类报纸需要考虑的问题，笔者通过具体事例进行阐述，提出看法。
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| 关 键 词： | 都市类报纸 同质化 异质竞争 |
On Heterogeneity Competition of City Newspaper under Homogeneity in China |
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| Yao Yuanyuan,Xu Guanhua,Si Miao.On Heterogeneity Competition of City Newspaper under Homogeneity in China[J].Friend of Science Amateurs,2008(8):149-150. |
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| Authors: | Yao Yuanyuan Xu Guanhua Si Miao |
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| Institution: | Yao Yuanyuan, Xu Guanhua, Si Miao |
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| Abstract: | This paper describes that China＇s urban newspaper develops into homogeneity stage and provides idea on how to outstand in wide similarities through concrete examples, a question every city newspaper needs to consider. |
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| Keywords: | city newspaper homogeneity heterogeneity competition |
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