| 分析型CRM的供应链化框架模型研究 |
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| 引用本文： | 朱浩刚,戴伟辉. 分析型CRM的供应链化框架模型研究[J]. 合肥工业大学学报(自然科学版), 2003, 26(Z1): 730-733 |
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| 作者姓名： | 朱浩刚 戴伟辉 |
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| 作者单位： | 复旦大学,管理学院,上海,200433 |
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| 摘 要： | 随着世界经济进入了电子商务时代,产品和服务的差异越来越小.以生产为中心、以销售产品为目的的市场战略逐渐被以客户为中心、以服务为目的的市场战略所取代.以客户为中心的分析型客户关系管理(分析型CRM)成为电子商务时代制胜的关键.文章从供应链的角度,分析了分析型CRM的组成、运作方式并提出了分析型CRM的供应链化的框架模型.
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| 关 键 词： | 分析型CRM 供应链化框架 客户价值 数据挖掘 |
| 文章编号： | 1003-5060(2003)S1-0730-04 |
| 修稿时间： | 2003-06-10 |
On the supply-chained framework of analytical CRM |
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| ZHU Hao gang,DAI Wei hui. On the supply-chained framework of analytical CRM[J]. Journal of Hefei University of Technology(Natural Science), 2003, 26(Z1): 730-733 |
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| Authors: | ZHU Hao gang DAI Wei hui |
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| Abstract: | In the age of E business, the customer service oriented strategy gradually substitutes for the product sale oriented strategy,so the analytical customer relationship management(CRM) with the customer as the center plays a key role in the E business times.A supply chained framework model is put forward herein from the view of supply chain management.The content,operation and application of the analytical CRM are analyzed. |
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| Keywords: | analytical customer relationship management(CRM) supply chained framework customer value data mining |
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