服装设计元素论

突显品牌服装风格是品牌服装的设计元素，设计元素散乱，则风格模糊涣散；反之，则风格鲜明突出。国内走品牌道路的服装企业在把握产品风格时，往往对设计元素的认识过于粗放，知其然不知其所以然，带有偶然色彩，是速成业绩不稳的主要原因之一。这里将设计元素分为三级，对设计元素做细化研究，有助于在设计实践中对设计元素的正确把握。

Theory of Design Element

It is design element that runs through the brand apparel's spirit. If the design elements are dispersed, the style of brand will be obscure and its spirit will become scattered. On the contray, if the design elements are concentrated, the style of brand will be distinct and its spirit will become prominent. Hie domestic fashion enterprises which product branded apparel tend to consider the design elements rather roughly when deciding the style of their products. They get the result without knowing the reason, and take the chances, which is the most important cause of their unstable sale. In the article, design element is divided into 3 levels. We make specific researches on design elements in order to use them more freely.