B2C模式网络营销策略研究

随着网络和通信技术的发展,网络营销策略的应用不断扩大,中国开展网络营销的企业数目在迅速增加,严重地冲击了传统营销活动。目前B2C企业实施网络营销策略的方式、方法,主要是要分析内部环境、外部环境,确定网络营销策略具体的目标市场,制定企业具体的网络营销策略方案等。进一步加强和完善网络营销策略的运营模式,有利于发挥企业在电子商务时代的主动性。

On B2C Network Marketing Strategy

With the development of Internet and communications technology, network marketing becomes more and more popular. There are an increasing number of companies marketing on the Internet, which has a serious impact on the traditional marketing strategy. The essay analyzes the present environment and tactics for network marketing in China and the main influencing factors when implementing them - internal environment, external environment, target market and specific tactics. And it also suggests that network marketing should be further perfected and companies should be initiative in e-commerce era.