| 现代广告在企业生存与发展中的作用 |
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| 引用本文： | 谷再秋. 现代广告在企业生存与发展中的作用[J]. 长春大学学报, 2003, 13(6): 54-56,92 |
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| 作者姓名： | 谷再秋 |
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| 作者单位： | 长春大学管理学院 吉林长春130022 |
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| 摘 要： | 广告作为一种信息桥梁在现代社会中的作用日益突出，企业的生存和发展已经离不开广告。广告在沟通生产和消费、促进企业竞争等方面都起着不可替代的作用，网络广告业为企业发展提供了更大的空间。
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| 关 键 词： | 现代广告 消费者 网络广告 企业文化 市场信息 知名度 |
| 文章编号： | 1009-3907(2003)06-0054-03 |
A function of modern advertising in living and developing of advertising |
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| GU Zai-qiu. A function of modern advertising in living and developing of advertising[J]. Journal of Changchun University, 2003, 13(6): 54-56,92 |
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| Authors: | GU Zai-qiu |
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| Abstract: | Advertising is a kind of informational bridge, which stands out day and day in the modem society. For an enterprise, its living and development cannot take rid of advertising. Advertising can communicate manufacture and consumption, accelerate the competition among enterprises, which can not be substituted. Network advertising offers more space for the development of an enterprise. |
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| Keywords: | advertising enterprise development customer network advertising enterprise culture |
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