| 高校体育走向市场初探 |
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| 引用本文： | 刘元福,唐成. 高校体育走向市场初探[J]. 达县师范高等专科学校学报, 2004, 14(5): 92-94 |
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| 作者姓名： | 刘元福 唐成 |
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| 作者单位： | 四川大学体育科学研究所，四川大学体育科学研究所 四川成都610065，四川成都610065 |
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| 摘 要： | 随着国民经济实力和人民消费水平的提高,体育市场逐渐发展成为倍受关注的新兴产业.高校体育市场为其组成部分,它的发展对整个产业的完善有着重要的推动作用.在此基础上,从学校和社会对高校体育走向市场的需求和高校体育走向市场的途径两个方面作了初步的探讨.
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| 关 键 词： | 高校 体育市场 体育消费 |
| 文章编号： | 1008-4886(2004)05-0092-03 |
| 修稿时间： | 2004-04-10 |
A Study of University Sports towards Market |
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| LIU Yuan-fuTANG Cheng. A Study of University Sports towards Market[J]. Journal of Daxian Teachers College, 2004, 14(5): 92-94 |
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| Authors: | LIU Yuan-fuTANG Cheng |
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| Abstract: | With the development of national economic strength and the level of people's consumption, sports market gradually becomes a promising industry that people pay much attention to it. As a component of it, university sports market has much importance in speeding up the perfection of the whole industry. The thesis makes a preliminary discussion on two factors:One is the urgent demand of society and university on the combination of university sports and market economy;the other is the method of combining university sports with market economy. |
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| Keywords: | university sports market sports consumption |
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