| 浅析中国体育赞助市场低谜的成因及其对策 |
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| 引用本文： | 刘伟,李庆.浅析中国体育赞助市场低谜的成因及其对策[J].邵阳学院学报(自然科学版),2004,1(1):127-128. |
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| 作者姓名： | 刘伟 李庆 |
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| 作者单位： | 湖南科技大学体育学院,湖南,湘潭,411000 |
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| 摘 要： | 随着体育产业的发展，体育赞助越来越成为企业的一种市场投资手段，然而，在中国，体育赞助市场却一直萎靡不振，原因何在?本文着重探讨其成因与对策。
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| 关 键 词： | 中国 体育赞助市场 暗合效应 双赢 商业化 整合营销计划 |
| 文章编号： | 1672-7010(2004)01-0127-02 |
| 修稿时间： | 2003年11月1日 |
A Brief Analysis of the Reasons and Countermeasures of the Depressing Support of Physical Culture in China |
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| LIU Wei,LI Qing.A Brief Analysis of the Reasons and Countermeasures of the Depressing Support of Physical Culture in China[J].Journal of Shaoyang University:Science and Technology,2004,1(1):127-128. |
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| Authors: | LIU Wei LI Qing |
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| Abstract: | With the development of physical culture, the support of physical culture has become a main investment for enterprises. However, the support of physical culture has always been depressing. This essay will focus on its reasons as well on its countermeasures. |
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| Keywords: | support of physical culture mutual benefits coincidence effect |
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