基于泛在网络环境的高校阅读推广研究方法与策略创新

在泛在网络环境下,随着网络平台多元化、信息多样化、服务智能化,针对阅读推广机构不健全、内容重复、宣传形式单一、缺乏统一的共享平台以及服务评价体系,高校图书馆应利用丰富文献资源、网络平台、社会平台优势,充分发挥教育和宣传职能,提高读者满意度、参与度与深入度,提高大学生思想素养和综合素质,推进全民阅读的进程。

Research Method and Strategy Innovation of University Reading Promotion based on Ubiquitous Network Environment

Under the ubiquitous network environment, along with the diversification of network platform, in?formation diversification, and service intelligent,due to the unsound reading promotion agencies, content repeti?tion, single propaganda form, and the lack of a unified sharing platform and service evaluation system, university library should use the rich literature resources, network platform, social platform advantage, give full play to the functions of education and publicity, improve readers' satisfaction, participation degree and depth, and improve college students’ideological quality and comprehensive quality, to promote the nationwide reading process.