从媒介使用能力考察农村受众媒介素养——以江西中部吉安为例

运用实证研究方法考察农村受众对媒介信息的思辨、运用能力及媒介参与能力，进而对农民的媒介素养现状进行分析，认为农村受众接触媒介的模式欠理想；农村受众对媒介信息的思辩能力有待增强；农村受众获取信患的首选是人际传播渠道；新的认知需求未能在农村受众中有效产生；媒介传递的各种信息在农村受众的日常生活中能发挥作用的较多，在经济生产活动中较少。

On Rural Audiences' Media Literacy Education

In the information age, media has infiltrated into all aspects of social life with media literacy receiving more and more attention. On the basis of profound analysis of media literacy connotation, this paper aims at the development situation at home and abroad of media literacy education , which has been neglected. Vigorously promoting the ML education for rural audiences and cultivating the differentiating ability of the media consumers and citizens of a democratic society are undoubtedly of great significance in increasing the public ML, optimizing the media environment and building a harmonious society.