| 图书馆引进知识服务营销的方法与策略探析 |
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| 引用本文： | 张麦青. 图书馆引进知识服务营销的方法与策略探析[J]. 科技情报开发与经济, 2007, 17(20): 58-59 |
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| 作者姓名： | 张麦青 |
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| 作者单位： | 武汉理工大学图书馆,湖北武汉,430070 |
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| 摘 要： | 介绍了知识产品、知识服务与营销学的意义,就现代图书馆如何运用营销学的方法和策略来进行知识服务进行了探讨。
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| 关 键 词： | 图书馆 知识营销 营销策略 |
| 文章编号： | 1005-6033（2007）20-0058-02 |
| 收稿时间： | 2007-04-13 |
| 修稿时间： | 2007-04-13 |
Probe into the Methods and Tactics for Introducing the Knowledge Service Marketing by the Library |
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| ZHANG Mai-qing. Probe into the Methods and Tactics for Introducing the Knowledge Service Marketing by the Library[J]. Sci-Tech Information Development & Economy, 2007, 17(20): 58-59 |
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| Authors: | ZHANG Mai-qing |
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| Affiliation: | ZHANG Mai-qing |
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| Abstract: | This paper introduces the significances of knowledge products, knowledge service and marketing science, and probes into how the modern library to carry on the knowledge service by using the methods and tactics of marketing science. |
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| Keywords: | library knowledge marketing marketing tactic |
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