| 模糊综合评判法在重庆大型商场顾客满意度研究中的运用 |
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| 引用本文： | 熊金昆.模糊综合评判法在重庆大型商场顾客满意度研究中的运用[J].湖北民族学院学报(哲学社会科学版),2011,29(1). |
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| 作者姓名： | 熊金昆 |
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| 作者单位： | 重庆师范大学数学学院,重庆,400047 |
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| 摘 要： | 各大型商场在竞争中能否取胜关键是争夺客户群,顾客对其产品和服务的满意程度决定了其生存和发展,因此对大型商场顾客满意度进行评价具有重要意义.运用模糊综合评价法对大型商场顾客满意度进行了分析,建立顾客满意度测评体系.
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| 关 键 词： | 大型商场 顾客满意度测评指标 层次分析法 模糊综合评价法 |
Application of Fuzzy Comprehensive Evaluation to Customer Satisfaction Research in Chongqing |
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| XIONG Jin-kun.Application of Fuzzy Comprehensive Evaluation to Customer Satisfaction Research in Chongqing[J].Journal of Hubei Institute for Nationalities(Natural Sciences),2011,29(1). |
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| Authors: | XIONG Jin-kun |
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| Institution: | XIONG Jin-kun (College of Mathematics Science,Chongqing Normal University,Chongqing 400047,China) |
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| Abstract: | The key for a shopping mall to win the competition lies in competing for customers.Whether customers are sastified with the products and services determines the survival and development of a shopping mall.Therefore,it is of great significance to evaluate the customer satisfaction of a shopping mall.This paper analyzes the customer satisfaition of shopping malls by using the fuzzy comprehensive evaluation and establishes the evaluation system for customer satisfaction. |
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| Keywords: | shopping malls evaluation indicators of customer satisfaction hierarchical analysis comprehensive evaluation |
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