| 以营销为导向的企业网站评价模型研究 |
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| 引用本文： | 闾燕.以营销为导向的企业网站评价模型研究[J].湖南工程学院学报(自然科学版),2012(2):38-41. |
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| 作者姓名： | 闾燕 |
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| 作者单位： | 甘肃政法学院计算机科学学院 |
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| 基金项目： | 2010年甘肃省自然科学基金项目(1010RJZA034) |
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| 摘 要： | 企业网站评价受网站内容、特点和固有特性等多方面因素的影响,而各影响因素不能都以定量的形式体现.文章以定性分析和定量分析相结合的思路,采用层次分析法确定了企业网站评价的指标体系及其权重,给出了以营销为导向的企业网站评价模型和评价方法,并进行了评价验证,较好地解决了企业网站的评价问题.
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| 关 键 词： | 层次分析法 企业网站 评价模型 |
A Study on Evaluation Model of Enterprise Website Under Direction of Marketing |
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| LV Yan.A Study on Evaluation Model of Enterprise Website Under Direction of Marketing[J].Journal of Hunan Institute of Engineering(Natural Science Edition),2012(2):38-41. |
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| Authors: | LV Yan |
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| Institution: | LV Yan (Institute of Computer Science,GanSu Institute of Political Science and Law,Lanzhou 730070,China) |
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| Abstract: | The evaluation of enterprise website is affected by the the content,features and inherent characteristics of enterprise website,but not all the influence factors can be measured in quantity.Through the idea of combining qualitative analysis with quantitative analysis,this paper adopts the method of the analytic hierarchy process to determine indicator system and weights,and then puts forward the evalution method of enterprise website,The resullt shows that the evaluation method is valid to solve this problem. |
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| Keywords: | analytic hierarchy process enterprise website evaluation model |
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