| 基于因子分析方法的网店经营策略研究 |
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| 引用本文： | 刘李,张龙,冯琪威. 基于因子分析方法的网店经营策略研究[J]. 佳木斯大学学报, 2014, 0(2): 291-294 |
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| 作者姓名： | 刘李 张龙 冯琪威 |
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| 作者单位： | 黑龙江大学数学科学学院 |
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| 基金项目： | 国家级大学生创新创业训练计划项目(201310212011) |
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| 摘 要： | 当今社会,网购已经成为人们日常生活中不可或缺的部分.但是影响人们网购行为的因素很多,因此对于网店经营者来说,影响网店经营效益的变量有很多.本文通过建立因子分析模型,将众多影响网店经营效益的变量分成三类,通过因子旋转方法,得出各个变量与其归属因子的多项式关系,计算因子得分,依据每个因子的得分高低来指导网店经营者对其销售策略进行相应的调整,以获得更高的经营效益.
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| 关 键 词： | 因子分析 因子旋转 网店经营 |
Online Business Strategy Research Based on Factor Analysis Method |
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| LIU Li;ZHANG Long;FENG Qi-wei. Online Business Strategy Research Based on Factor Analysis Method[J]. Journal of Jiamusi University(Natural Science Edition), 2014, 0(2): 291-294 |
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| Authors: | LIU Li ZHANG Long FENG Qi-wei |
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| Affiliation: | LIU Li;ZHANG Long;FENG Qi-wei;School of Mathematical Sciences,Heilongjiang University; |
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| Abstract: | In today’ s society, online shopping has become an indispensable part in people ＆#39;s daily life. However , there are many factors that affect people ’ s shopping behaviors .Therefore , there are many variables that influence online store management benefit for managers .A Factor Analysis Model was established in this ar-ticle .By rotating factors and calculating factor scores , three main factors that influence efficiency of online busi-ness from large number of factors were extracted .In this way, online business strategy can be adjusted and maxi-mum benefit can be achieved . |
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| Keywords: | factor analysis factor rotation online business |
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