企业社会责任“零和博弈”实例分析——以“三聚氰胺事件”为例

期望效用准则认为每个博弈参与者的目标是追求其个人期望支付的最大化。而一系列＂三聚氰胺＂事件的博弈结果却明显呈现＂零和博弈＂。本论文运用博弈论分析＂三聚氰胺＂事件,认为在决策时需考虑到可能的结果,以期真正实现期望效益准则的博弈所有参与者实现其个人期望支付的最大化之目标。

A Case Study of Zero-sum Game of Enterprise's Social Responsibility: the Case of Melamine Milk Scandal

Expected utility theory holds that the maximization of individual expected payoff is the objective of every game player.However,the game results of the melamine sandals present ＂zero sum game＂.This paper analyzes melamine milk scandal based on game theory to indicate that the possible result should be taken into consideration when decisions are made so as to truly realize those game players’ objective of the maximization of individual expected payoff.