| "另类"的广告诗文案 |
| |
| 引用本文： | 李如意. "另类"的广告诗文案[J]. 武汉科技学院学报, 2002, 15(6): 53-56 |
| |
| 作者姓名： | 李如意 |
| |
| 作者单位： | 鄂州大学,文法系,湖北,鄂州,436000 |
| |
| 摘 要： | 台湾意识形态广告公司是一家风格非常鲜明的广告公司，其广告诗文案极具开创性和颠覆性。本文从文化、语言及叙事功能三个层面分析了意识形态广告诗文案的特点，重点阐述了它在内容上对传统文化的消解与重构，在语言及叙事功能方面的突破与超越。
|
| 关 键 词： | 诗文案 陌生化 叙事 广告文案 意识形态 |
| 文章编号： | 1009-5160(2002)06-0053-04 |
| 修稿时间： | 2002-08-21 |
The poetic version of Aline Advertisement |
| |
| LI Ru-yi. The poetic version of Aline Advertisement[J]. Journal of Wuhan Institute of Science and Technology, 2002, 15(6): 53-56 |
| |
| Authors: | LI Ru-yi |
| |
| Abstract: | The advertisement company of consciousness and form of Tanwan is a very distinct firm on the style, whose poetic version of advertisement has initiative and subversion. This essay has analysed the feature of the advertisement of consciousness and form: culture; language; narration and function. Especially has elaborated digesting and repeating structure of traditional culture on the content and break through hand surpassing on language and function of narration. |
| |
| Keywords: | digesting repeat structure strange narration |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
