| 做足做好“地方菜”——谈地方晚报的地方特色 |
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| 引用本文： | 孙霞.做足做好“地方菜”——谈地方晚报的地方特色[J].镇江高专学报,2009,22(1):28-31. |
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| 作者姓名： | 孙霞 |
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| 作者单位： | 镇江市京江晚报,江苏镇江,212001 |
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| 摘 要： | 报业市场，烽烟四起。地方晚报的生存与发展面临着压力与挑战。地方晚报采编人员可从“选料”——用好、用足地方新闻资源，“做菜”——突出地方特色、让乡土味扑鼻，“厨师”——提高记者采写水平等角度着手，发挥自身地域优势，做出色香味俱全的“地方菜”。
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| 关 键 词： | 新闻资源 立体效应 同业竞争 策划 |
Perfection of the local dishes on the regional advantages of the local newspapers |
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| SUN Xia.Perfection of the local dishes on the regional advantages of the local newspapers[J].Journal of Zhenjiang College,2009,22(1):28-31. |
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| Authors: | SUN Xia |
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| Institution: | SUN Xia (Jinjiang Newspaper Agency, Zhenjiang 212003, China) |
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| Abstract: | There exists fierce competition in the newspaper market. Local newspapers are facing great pressures and challenges in existence and development. The gathering and editing personnels of the local newspapers can make a full display of the unique local advantages by selecting excellent and sufficient news resources, giving prominence to local features and flavors and improving the journalist＇s writing level. |
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| Keywords: | news resources stereo-effect horizontal competition scheming |
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