| 旅行社网络营销问题及对策 |
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| 引用本文： | 梁长龙.旅行社网络营销问题及对策[J].科技情报开发与经济,2006,16(17):140-141. |
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| 作者姓名： | 梁长龙 |
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| 作者单位： | 济南大学旅游学院,山东,济南,250002 |
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| 摘 要： | 随着营销手段的不断进步,网络营销逐渐被企业接受并重视,网络营销的作用也越来越明显。以旅行社业务特点为基础,着重论述了网络营销在旅行社中的应用情况,探讨了网络营销中存在的问题,并提出了相应的对策。
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| 关 键 词： | 旅行社 网络营销 企业营销 |
| 文章编号： | 1005-6033（2006）17-0140-02 |
| 收稿时间： | 2006-06-29 |
| 修稿时间： | 2006年6月29日 |
Discussion on the Problems in and Countermeasures for the Network Marketing of the Travel Service |
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| LIANG Chang-long.Discussion on the Problems in and Countermeasures for the Network Marketing of the Travel Service[J].Sci-Tech Information Development & Economy,2006,16(17):140-141. |
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| Authors: | LIANG Chang-long |
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| Institution: | LIANG Chang-long |
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| Abstract: | Along with the continuous progress of the marketing means,the enterprises receive and pay attention to the network marketing gradually,and the function of the network marketing is more and more obvious.Based on the features of the travel service,this paper discusses emphatically on the application of the network marketing in the travel service,probes into the problems existing in the network marketing,and puts forward some corresponding countermeasures. |
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| Keywords: | travel service network marketing enterprise marketing |
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