| 考虑渠道公平的双渠道供应链均衡策略 |
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| 引用本文： | 邢伟,汪寿阳,赵秋红,华国伟. 考虑渠道公平的双渠道供应链均衡策略[J]. 系统工程理论与实践, 2011, 31(7): 1249-1256. DOI: 10.12011/1000-6788(2011)7-1249 |
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| 作者姓名： | 邢伟 汪寿阳 赵秋红 华国伟 |
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| 作者单位： | 1. 曲阜师范大学 运筹与管理学院, 曲阜 276826;2. 中国科学院 数学与系统科学研究院, 北京 100190;3. 北京航空航天大学 经济管理学院, 北京 100191 |
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| 基金项目： | 国家自然科学基金重点项目(70731003,70971076) |
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| 摘 要： | 以双渠道供应链为背景,分析了渠道公平对生产商和零售商均衡策略的影响.研究发现,当零售商市场份额较小时,生产商不会关注零售渠道是否取得了渠道公平;当零售商市场份额较大时,为了避免受到零售商设置较高零售价格的惩罚,生产商将关注渠道公平.另外,渠道公平可以有效改善"双向边际"效应.
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| 关 键 词： | 供应链管理 电子商务 双渠道 公平效应 定价策略 |
| 收稿时间： | 2009-01-15 |
Impact of fairness on strategies in dual-channel supply chain |
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| XING Wei,WANG Shou-yang,ZHAO Qiu-hong,HUA Guo-wei. Impact of fairness on strategies in dual-channel supply chain[J]. Systems Engineering —Theory & Practice, 2011, 31(7): 1249-1256. DOI: 10.12011/1000-6788(2011)7-1249 |
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| Authors: | XING Wei WANG Shou-yang ZHAO Qiu-hong HUA Guo-wei |
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| Affiliation: | 1. School of Operations Research and Management Science, Qufu Normal University, Qufu 276826, China;2. Academy of Mathematics and Systems Science, Chinese Academy of Sciences, Beijing 100190, China;3. School of Economics and Management, Beihang University, Beijing 100191, China |
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| Abstract: | Fairness plays an important role in developing and maintaining supply chain relationship.Based on a dual-channel supply chain,this paper examines the effect of fairness on the supply chain partners' strategies.We find that if the retail channel is dominated by the direct channel,the manufacturer does not care about channel fairness.Otherwise,the manufacturer has to achieve fairness to avoid being punished by a higher retail price.We also find that the double marginalization will be mitigated when the fairne... |
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| Keywords: | supply chain management e-commerce dual-channel fairness pricing strategy |
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