| 金融危机下媒体的社会责任 |
| |
| 引用本文： | 张文洁.金融危机下媒体的社会责任[J].科技情报开发与经济,2010,20(2):133-134. |
| |
| 作者姓名： | 张文洁 |
| |
| 作者单位： | 山西财经大学文化传播学院,山西太原,030006 |
| |
| 摘 要： | 分析了媒体社会效益和经济效益对立与平衡的关系,论述了媒体双效统一的实现,指出了媒体应为民族品牌和中小品牌的发展营造良好的市场环境。
|
| 关 键 词： | 金融危机 媒体 社会责任 双效统一 |
Talking about the Social Responsibility of the Media in Financial Crisis |
| |
| ZHANG Wen-jie.Talking about the Social Responsibility of the Media in Financial Crisis[J].Sci-Tech Information Development & Economy,2010,20(2):133-134. |
| |
| Authors: | ZHANG Wen-jie |
| |
| Institution: | ZHANG Wen-jie |
| |
| Abstract: | This paper analyzes the opposite and balanced relations between social benefit and economic benefit of the media,expounds the realization of the unification of social benefit and economic benefit of the media,and points out that the media should construct the benign market environment for the development of national brands and small and medium- sized brands. |
| |
| Keywords: | financial crisis media social responsibility unification of social benefit and economic benefit |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
