| 体验营销在休闲农业中实施的有关思考 |
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| 引用本文： | 盛永进.体验营销在休闲农业中实施的有关思考[J].菏泽学院学报,2011,33(4):53-56. |
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| 作者姓名： | 盛永进 |
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| 作者单位： | 中国海洋大学管理学院,山东青岛,266100 |
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| 摘 要： | 随着经济全球化的快速发展,体验营销在休闲农业中已被广泛应用,有力地促进了休闲农业的快速发展。实施体验营销,要坚持以顾客为中心,通过安排和设计特定的情景体验过程,使顾客在心中引发购买欲望,使他们在愉悦中主动消费。
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| 关 键 词： | 体验经济 休闲农业 体验营销 |
Some thoughts on the Application of Experience Marketing in Leisure Agriculture |
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| SHENG Yong-jin.Some thoughts on the Application of Experience Marketing in Leisure Agriculture[J].Journal of Heze University,2011,33(4):53-56. |
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| Authors: | SHENG Yong-jin |
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| Institution: | SHENG Yong-jin(School of Management,Ocean University of China,Qingdao Shandong 266100,China) |
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| Abstract: | With the rapid growth of economic globalization,experience marketing has been widely applied in leisure agriculture,which,in turn,has encourage the rapid development of leisure agriculture.To do experience marketing,we should center around the customers,through the specially arranged and designed experiential process,trigger their desire to buy and make them do active consumption. |
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| Keywords: | experience economy leisure agriculture experience marketing |
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