| 浅谈牡丹之乡菏泽书画艺术与旅游景观的协调发展 |
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| 引用本文： | 祝国红,邢建玲.浅谈牡丹之乡菏泽书画艺术与旅游景观的协调发展[J].菏泽学院学报,2011,33(4):132-136. |
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| 作者姓名： | 祝国红 邢建玲 |
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| 作者单位： | 1. 山东女子学院文化艺术学院,山东济南,250300
2. 曲阜师范大学书法系,山东曲阜,273165 |
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| 基金项目： | 2009年山东省社会科学规划重点课题《鲁西南书法文化与旅游景观协调发展研究》(编号:09bwyj06) |
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| 摘 要： | 牡丹之乡菏泽书画艺术资源种类繁多,精品荟萃,但在地方旅游事业中的文化品牌作用远没有得到充分的发挥,这在一定程度上制约了该地区旅游事业的进一步发展。在文化旅游日趋兴盛的今天,牡丹之乡应该在旅游产品中打出书画艺术这个招牌,走书画旅游协调发展的创新之路。具体做法包括:转变观念,发展书画旅游产业;开展牡丹之乡专项书画旅游;"以花为媒",借牡丹文化带动书法旅游发展;利用牡丹之乡深厚的文化底蕴,把书画文化融入人文景观中,实现相得益彰的良好效果;加强宣传力度,提高书法绘画旅游品牌知名度等。
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| 关 键 词： | 菏泽 牡丹之乡 书画艺术 旅游景观 协调发展 |
On the Coordinated Development of Calligraphy & Painting Art and Tourism Landscape in Heze the Home of Peony |
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| ZHU Guo-hong,XING Jian-ling.On the Coordinated Development of Calligraphy & Painting Art and Tourism Landscape in Heze the Home of Peony[J].Journal of Heze University,2011,33(4):132-136. |
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| Authors: | ZHU Guo-hong XING Jian-ling |
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| Institution: | ZHU Guo-hong,XING Jian-ling(1.College of Culture and Art,Shandong Women's University,Jinan Shandong 250300,China,2.Department of Calligraphy,Qufu Normal University,Qufu Shandong 273165,China) |
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| Abstract: | Heze the home of peony boasts of various artistic treasures and resources of calligraphy and painting.But in local tourism the culture brands are not brought into full play,to some extent it restricts the further growth of local tourism.In today's flourishing tourism Heze should hoist the signboard of calligraphy and painting among the tourist products,and start a new road to co-develop calligraphy & painting and tourism.The specific measures include: change the ideas,develop calligraphy & painting and tour... |
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| Keywords: | Heze the home of peony art of calligraphy and painting landscape coordinated development |
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