高校体育产业发展的难点及对策研究

随着我国教育体制改革的不断深入，教育经费来源渠道多元化是改革的必然趋势，高校体育产业作为高校经费来源渠道之一，起着非常重要作用；而国家对体育产业发展的重视与措施，高校体育产业又面临一轮新的发展机遇，同时也面临许多发展难点，如何抓住机遇破解难题，引导促进高校体育产业发展具有重要的理论和现实意义。

Difficulties of College Sports Industry Development and Countermeasures

With the deepening of China’s educational re-form,diversification of sources of funding for education re-form is an inevitable trend,college sports industry as one of the sources of funding for universities,plays a very im-portant role;the country to support the development of the sports industry and planning,College Sports industry is fa-cing another round of development of important opportuni-ties,but also face many development difficulties, how to seize the opportunity to solve problems,to guide and pro-mote industrial development of university sports has im-portant theoretical and practical significance.