| 数字图书馆的信息营销特点 |
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| 引用本文： | 盘美英. 数字图书馆的信息营销特点[J]. 科技情报开发与经济, 2008, 18(18): 34-36 |
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| 作者姓名： | 盘美英 |
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| 作者单位： | 湖南工业大学图书馆,湖南株洲,412000 |
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| 摘 要： | 从数字图书馆信息营销的主体、客体和内容几个方面分析了数字图书馆信息营销的特点，指出充分认识数字图书馆信息营销的特点对数字图书馆发展有现实的指导意义。
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| 关 键 词： | 数字图书馆 信息营销 组织消费者 |
The Information Marketing Feature of Digital Library |
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| PAN Mei-ying. The Information Marketing Feature of Digital Library[J]. Sci-Tech Information Development & Economy, 2008, 18(18): 34-36 |
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| Authors: | PAN Mei-ying |
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| Affiliation: | PAN Mei-ying |
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| Abstract: | The paper analyzes the information marketing features of digital library from the subjects, objects and contents of information marketing of digital library, and points out that the full understanding of digital library＇s information marketing features possesses the guiding significance for the development of digital library. |
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| Keywords: | digital library information marketing organization consumer |
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