| 寡头垄断市场下的广告竞争策略研究 |
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| 引用本文： | 任方旭,邵云飞,唐小我. 寡头垄断市场下的广告竞争策略研究[J]. 河南科学, 2002, 20(3): 320-323 |
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| 作者姓名： | 任方旭 邵云飞 唐小我 |
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| 作者单位： | 电子科技大学管理学院,四川,成都,610054 |
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| 基金项目： | 国家杰出青年科学基金 (7972 5 0 0 2 ) |
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| 摘 要： | 在寡头垄断市场条件下 ,给出了广告竞争下进行同时决策及两阶段决策时的广告策略模型 ,得出了厂商利润最大化时的广告策略 ,通过对结果的分析 ,说明了在不同情况下广告策略的选择 ,并在此基础上 ,分析了利润最大化时的市场份额的确定。
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| 关 键 词： | 寡头垄断 最大化利润 广告竞争 广告策略 |
| 文章编号： | 1004-3918(2002)03-0320-04 |
| 修稿时间： | 2001-11-10 |
A study on advertising competition tactics in the oligopoly markets |
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| REN Fang-xu,SHAO Yun-fei,TANG Xiao-wo. A study on advertising competition tactics in the oligopoly markets[J]. Henan Science, 2002, 20(3): 320-323 |
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| Authors: | REN Fang-xu SHAO Yun-fei TANG Xiao-wo |
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| Abstract: | Supposed in the oligopoly markets, we build an advertising tactics model for both decision-making simultaneous and two-stage decision-making the advertising competition, and found out the advertising tactics when the firms and profit are maximal. Furthermore, through the analysis of the results above, we explain the choice of the advertising tactics under different conditions, and analyzed the setting of the profit-maximizing market share based on these. |
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| Keywords: | oligopoly profit maximization advertising competition advertising tactics |
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