| 电子化供应链的信息平台选择及其产品定价策略研究 |
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| 引用本文： | 常志平,蒋馥.电子化供应链的信息平台选择及其产品定价策略研究[J].东华大学学报(自然科学版),2004,30(1):19-22,27. |
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| 作者姓名： | 常志平 蒋馥 |
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| 作者单位： | 上海交通大学管理学院,上海,200052 |
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| 基金项目： | 国家自然科学基金,编号为:70271038 |
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| 摘 要： | 电子化供应链的信息平台有两类：专用平台(IOS)与通用平台(Web)。将消费者对网上购买的产品的接受程度d(价值折扣率)作为关键参数，通过建立模型，得到以下结论：如果d小于某一特定值，供应链只采用专用平台是合理的，但如果d大于该特定值，供应链适合采用双平台。此外，还对相应情况下制造商与分销商各自的最优定价策略进行了研究。
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| 关 键 词： | 电子化供应链 信息平台 定价策略 消费者行为 |
The Study about Information Platform Choice and Respective Product Pricing Strategies in Electronic Supply Chain |
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| CHANG Zhi-ping,JIANG Fu.The Study about Information Platform Choice and Respective Product Pricing Strategies in Electronic Supply Chain[J].Journal of Donghua University,2004,30(1):19-22,27. |
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| Authors: | CHANG Zhi-ping JIANG Fu |
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| Abstract: | There are two kinds of information platforms in electronic supply chain, proprietary platform (IOS, inter-organizational system) and open platform (Web). The paper takes the consumer's acceptance about products selling on the web as a key parameter (d). After analyzing the model, we find: if the parameter d is less than a certain constant, it is reasonable to adopt only proprietary platform. However, if the parameter d is bigger than the certain constant, it is reasonable to adopt dual platform, proprietary platform and open platform. At the same time, we also study the optimal respective product pricing strategies in those situations. |
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| Keywords: | electronic supply chain information platform pricing strategies consumer behaves |
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