地方高职院校品牌专业建设的内涵及途径

品牌专业建设是高职院校内涵建设的基础,地方高等职业院校必须拥有体现自身特色的品牌专业。培养高质量应用性技术人才是品牌专业建设的目标;打造优秀教学团队是品牌专业建设的人力资源保证;实施精品课程战略、强化课程体系建设是品牌专业建设的核心;校企合作、产学研结合是品牌专业建设的有效途径。同时,应加强品牌专业的宣传工作,扩大社会影响。

On the Connocation and Ways of the Construction of Brand Specialities in Local Higher Vocational Schools

The construction of brand specialities in local higher vocational schools is the basis of their connotation building. The local higher vocational schools must have brand specialities which can reflect their own characteristics. In the course of the construction, turuing out high -quality applicable and technical talents is the objective; excellent teaching groups are the guarantee of human re- sourses; implementing the strategy of top -brand courses and intensifying the construction of curriculum system are the core; the co - operation between schools and enterprises, the combination of production and learning and research as well as implementing science and technology development and serving the local economic development are the effective ways. Meanwhile, the publicity of brand specialities should be strengthened so as to broaden their social influence.