| 我国房地产行业竞争初探 |
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| 引用本文： | 吴朝阳.我国房地产行业竞争初探[J].上海交通大学学报,2007(Z1). |
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| 作者姓名： | 吴朝阳 |
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| 作者单位： | 上海交通大学安泰经济与管理学院 上海200052 |
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| 摘 要： | 结合我国目前房地产行业发展的现状,通过对房地产行业的宏观背景、消费者分析、竞争者、竞争战略以及营销战略分析与探索,提出了一些有利于房地产行业健康发展的建议.
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| 关 键 词： | 房地产 行业竞争 |
Research of the Competition of China's Real Estate Industry |
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| WU Zhao-yang.Research of the Competition of China's Real Estate Industry[J].Journal of Shanghai Jiaotong University,2007(Z1). |
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| Authors: | WU Zhao-yang |
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| Abstract: | Based on the current situation of the development of China's real estate industry,this article analyzed the background,customers,competitors,competitive strategy and marketing strategy of the real estate industry,and brought forward some suggestion favorable for its healthy development. |
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| Keywords: | real estate industry competition |
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