| 早期《大公报》办报理念对当代中国媒介文化转型的启示 |
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| 引用本文： | 毛家武.早期《大公报》办报理念对当代中国媒介文化转型的启示[J].玉林师范学院学报,2009,30(2):41-43. |
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| 作者姓名： | 毛家武 |
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| 作者单位： | 玉林师范学院,中文系,广西,玉林,537000;中国传媒大学,国际传播研究中心,北京,100024 |
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| 摘 要： | 早期大公报办报模式的核心是“四不”办报方针，即“不党、不卖、不私、不盲”。它是中国新闻专业主义的早期典范，对当下中国媒介文化的成功转型有重大的启示和借鉴意义。
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| 关 键 词： | 《大公报》 “四不”办报方针 新闻专业主义 |
The Influence of "4-No-ism" Philosophy of Early Ta Kung Pao Newspaper on the Cultural Transformation of Contemporary Chinese Media |
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| MAO Jia-Wu.The Influence of "4-No-ism" Philosophy of Early Ta Kung Pao Newspaper on the Cultural Transformation of Contemporary Chinese Media[J].Journal of Yulin Teachers College,2009,30(2):41-43. |
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| Authors: | MAO Jia-Wu |
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| Institution: | MAO Jia-Wu (1. Associate Professor, Yulin Normal College, Department of Chinese Yulin, Guangxi 537000)(2. Chinese University of International Communication Research Center, Ph.D. Student, International Communication Research Center, Chinese University of International Communication, Beijing 100024) |
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| Abstract: | In its early years, Ta Kung Pao adopted a ＂4-No-ism＂ philosophy in the policy of running the newspaper, that is, ＂ no party affiliation, no political endorsement, no self-promotion, no ignorance.＂ It was considered as the model of Chinese news media, therefore it provides inspiration and reference for the cultural transformation of Chinese media. |
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| Keywords: | Ta Kung Pao ＂4-No-ism＂ policy of running a newspaper news professionalism |
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