| 浅谈公共关系在饭店管理中的重要作用 |
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| 引用本文： | 凌军平.浅谈公共关系在饭店管理中的重要作用[J].科技情报开发与经济,2005,15(21):211-212. |
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| 作者姓名： | 凌军平 |
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| 作者单位： | 山西省荣军福利中心,山西,太原,030024 |
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| 摘 要： | 从提高饭店知名度与美誉度、向决策层和相应部门提供信息和决策咨询、增强凝聚力和吸引力、营造融洽的人际氛围、帮助饭店实现既定目标和提高效益、处理突发事件并化解矛盾等方面论述了公共关系在饭店管理中的作用.
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| 关 键 词： | 公共关系 饭店 经营管理 |
| 文章编号： | 1005-6033（2005）21-0211-02 |
| 收稿时间： | 2005-07-26 |
| 修稿时间： | 2005年7月26日 |
Talking about the Important Functions of the Public Relation in the Management of the Hotel |
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| LING Jun-ping.Talking about the Important Functions of the Public Relation in the Management of the Hotel[J].Sci-Tech Information Development & Economy,2005,15(21):211-212. |
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| Authors: | LING Jun-ping |
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| Institution: | LING Jun-ping |
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| Abstract: | This paper discusses on the functions of the public relation in the management of the hotel from aspects of increasing hotel's notability and reputation,providing information and decision consultancy for the decision level and relevant departments,strengthening the cohesive force and attractive power,building the harmonious interpersonal relationship,helping the hotel to realize the established targets and increasing the economic benefit,dealing with the burst events and solving the contradictions,etc. |
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| Keywords: | public relation hotel operation and management |
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