| 打造民族品牌是提升国有产品市场竞争力的有效途径 |
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| 作者单位： | 辽宁科技大学机械工程与自动化学院 |
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| 摘 要： | 在激烈的市场竞争中,品牌已成为企业参与市场竞争的综合表现。品牌作为企业高品质文化象征,隐含巨大的经济价值。打造民族品牌提高市场竞争力应以技术创新为核心,以信息化建设为动力,企业文化为后盾,信守承诺为根本,战略管理为手段,从而全面提升民族品牌的核心竞争力。
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| 关 键 词： | 品牌 竞争力 市场 打造 |
Making national brand is an effective way of promoting market competitiveness of our country's products |
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| XU Jing-fen. Making national brand is an effective way of promoting market competitiveness of our country's products[J]. Journal of Anshan University of Science and Technology, 2008, 0(Z1) |
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| Authors: | XU Jing-fen |
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| Abstract: | The brand has become comprehensive performance of a business participating in market competitiveness.A brand implies enormous economy value as enterprise culture symbol of fine qualities.Making the brand and promoting market competitiveness should be comprehensive performance focused on technology innovations,powered by information construction,backed by business culture,taken strategic management as measure,thus core competitiveness of the national brand can be generally promoted. |
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| Keywords: | brand competitiveness market making |
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