大连大黑山景区旅游开发现状及对策研究

在分析了大黑山风景区历史沿革及开发优势的基础上,通过实地考察等方法对景区的旅游开发现状进行了重点研究,并找出了其旅游开发中的不足之处,主要有资源环境保护力度不足、旅游资源开发层次较浅、经营管理策略有待提升、旅游产品种类较为单一、旅游品牌知名度较低等。针对上述问题提出了相应对策,主要包括加强资源环境保护力度、深入挖掘旅游资源内涵、制定持续经营发展策略、完善区域旅游产品体系,提升旅游品牌知名度等几个方面。

Present Development of Dahei Mountain Scenic Spot in Dalian and Strategies

Based on an analysis of the historical background and the developmental advantages of Dahei mountain scenic spot and field observations, this paper points out the following problems in its present development: insufficiency in the protection of its tourism resources and the depth of tourism resources development, inefficiency in business management strategy, lacking in the diversity of its tourism products and the publicity of its tourism brands. In view of the above problems, the paper presents the strategies that Dalian should strengthen the protection of its tourism resources, further excavate the connotations of its tourism resources, make sustainable business development strategy, perfect the system of regional tourism products, improve the awareness of its tourism brands, etc.