| 广告的资本股模型 |
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| 引用本文： | 陆晓鸣,苏宁男,席酉民.广告的资本股模型[J].兰州理工大学学报,1997(3). |
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| 作者姓名： | 陆晓鸣 苏宁男 席酉民 |
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| 作者单位： | 甘肃工业大学基础课部，西安交通大学 |
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| 摘 要： | 对几个重要的关于广告、价格和质量所生成的资本股模型作了介绍，在此基础上对上述模型进行了评价，并指出了该领域的研究方向．
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| 关 键 词： | 模型 最优控制 广告 商誉 声誉 |
Modelling of capital stock generated by advertising |
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| Lu Xiaoming.Modelling of capital stock generated by advertising[J].Journal of Lanzhou University of Technology,1997(3). |
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| Authors: | Lu Xiaoming |
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| Abstract: | Several important models of capital stock generated by advertising, price, and quality are introduced. Based on this introduction, the above mentioned models are evaluated and the investigation orientation in the field of modelling is also pointed out. |
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| Keywords: | advertising goodwill reputation model optimal control |
| 本文献已被 CNKI 等数据库收录！ |
