淘宝网经营利益相关方的博弈分析

在淘宝网的交易中存在着买方、卖方和物流公司三方的不完全信息动态博弈以及卖方与买方之间的信息不对称,本着效用最大化原则,交易的利益相关方都会选择最佳决策。支付矩阵表明,诚信经营、提高服务质量是卖方及物流公司综合效用最大化的最佳选择,诚信消费同时积极维权则是买方获得最大综合效用的途径。

Analysis of Game Playing among Relevant Parties Concerning Business Interests When Dealing on the Taobao Net

When people dealing on the Taobao Net,the information communicating among buyers,sellers as well as logistic companies is gaming against each other.Meanwhile,the information between the buyers and sellers is unsymmetrical. In line with the principle of getting maximal utility,all the relevant parties will choose opitmal decision.The payment matrix indicates that honest management and improving the service quality are the opitmal decision chosen by sellers and the logistic companies whereas honest consuming ...