Social Responsibility: Measures and Measurement as a Basis for Organizational Systemic Action |
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Authors: | Zdenka Zenko Anita Hrast Matjaz Mulej |
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Affiliation: | 1. Faculty of Economics and Business, University of Maribor, Razlagova 14, 2000, Maribor, Slovenia 2. IRDO Institute for the Development of Social Responsibility, Preradoviceva 26, Maribor, Slovenia
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Abstract: | European Union (2011) supports conditions favorable to sustainable growth, responsible business behavior and durable employment generation. Social responsibility (SR) supports this effort; hence EU urges its member states and big enterprises to promote SR to innovate habits of humans, societies and especially decision-makers-towards requisite holism, based on ethics of interdependence, i.e. systemic behavior. Related criteria for measurement of SR of organizations are drafted here. In Slovenia, the ‘Horus award’ promotes public awareness about meaning and importance of SR and encourages it in organizations. |
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