| 成功的客户关系管理策划和实施 |
| |
| 引用本文： | 郭晓玲. 成功的客户关系管理策划和实施[J]. 科技情报开发与经济, 2006, 16(2): 127-129 |
| |
| 作者姓名： | 郭晓玲 |
| |
| 作者单位： | 运城市五交化总公司,山西,运城,044000 |
| |
| 摘 要： | 介绍了客户关系管理(CRM)的概念和所包含的内容,从CRM理念上分析了CRM的重要性,并通过实例概述了实施CRM的经验和教训。
|
| 关 键 词： | 客户关系管理 客户分类 个性化 终身价值 |
| 文章编号： | 1005-6033（2006）02-0127-03 |
| 收稿时间： | 2005-10-24 |
| 修稿时间： | 2005-10-24 |
Successful Implementation of the Customer Relationship Management(CRM) |
| |
| GUO Xiao-ling. Successful Implementation of the Customer Relationship Management(CRM)[J]. Sci-Tech Information Development & Economy, 2006, 16(2): 127-129 |
| |
| Authors: | GUO Xiao-ling |
| |
| Affiliation: | GUO Xiao-ling |
| |
| Abstract: | This paper introduces the concept and the contents of CRM,analyzes on the importance of CRM,and through some actual examples,expounds the experience and lessons of carrying out CRM. |
| |
| Keywords: | CRM classification of customers individualization lifelong value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
